The Iberian Peninsula, home to Spain and Portugal, has long been renowned for its rich biodiversity and traditional beekeeping practices. As two of the EU’s leading honey producers, these nations are facing increasing pressure not only to increase production, but also to meet evolving standards in food safety, quality assurance, and traceability.
Growing market with growing expectations
The European honey market is projected to grow steadily at a CAGR of 4.7-4.8% through 2033 (IMARC), driven by strong consumer demand. Europe consumes more honey than it produces, meeting only 60% of its needs, creating opportunities for local and international suppliers (ICCs). To remain competitive amid growing imports, Iberian producers must offer premium honey, packaged responsibly and meeting European Union food safety standards. Ensuring traceability and product integrity are now critical differentiators.
Sustainability drives consumer choices
Spain is among the top 10 countries in the world and Europe in terms of organic retail sales. The country’s organic food market is constantly expanding, with growing consumer interest in healthier and more sustainable options. Consumers across Europe are increasingly prioritising organic and ethically sourced products. As a result, sustainable beekeeping practices, supported by certifications such as organic, fair trade, PDO, and PGI, are becoming essential for market access, particularly in countries such as Germany, France, and the Netherlands (CBI).
Packaging requirements in an evolving market
Packaging plays a vital role in meeting regulatory and consumer demands in the honey market. Proper storage and transportation practices are crucial to maintaining certification standards and ensuring that honey arrives uncontaminated and ready for the market. Producers who invest in food-grade packaging and modern handling solutions will better preserve product integrity throughout the supply chain.
Integrated packaging solutions, such as steel drums with certified food-grade liners and secure closures, help ensure purity, safety, and superior quality, ensuring that honey stands out in European and global markets.
