As the European honey market continues to expand, producers across the region are facing growing pressure to scale operations while complying with evolving European Union standards. Food safety, traceability, sustainable sourcing, and quality assurance are no longer optional—they’re essential to staying competitive and accessing high-value markets.
市场不断增长，期望不断提高
The European honey market is projected to grow steadily at a CAGR of 4.7-4.8% through 2033 (IMARC), driven by strong consumer demand. Europe consumes more honey than it produces, meeting only 60% of its needs, creating opportunities for local and international suppliers (ICCs). Ukrainian honey now accounts for 28% of the EU’s extra-EU honey imports, positioning Ukrainian producers as key players in the European market (Ukrinform). To remain competitive amid growing imports, producers must offer premium honey, packaged responsibly and meeting European Union food safety standards. Ensuring traceability and product integrity are now critical differentiators.
可持续性驱动消费者的选择
西班牙是全球乃至欧洲有机食品零售额排名前十的国家之一。该国的有机食品市场正在不断扩张，消费者对更健康、更可持续的选择的兴趣日益浓厚。欧洲各地的消费者越来越重视有机和符合道德标准的产品。因此，可持续的养蜂实践，加上有机、公平贸易、原产地保护（PDO）和受保护地理标志（PGI）等认证的支持，正成为市场准入的关键，尤其是在德国、法国和荷兰（CBI）等国家。
不断发展的市场中的包装要求
包装在满足蜂蜜市场的监管和消费者需求方面发挥着至关重要的作用。正确的储存和运输规范对于维持认证标准以及确保蜂蜜不受污染地到达市场至关重要。投资食品级包装和现代化处理解决方案的生产商将能够更好地在整个供应链中保持产品的完整性。
综合包装解决方案，例如带有经过认证的食品级内衬和安全封盖的钢桶，有助于确保纯度、安全性和卓越品质，确保蜂蜜在欧洲和全球市场上脱颖而出。
