Customer Tickled Pink with Drum 360

Date: 2021-10-18


In October, Greif’s steel drums were given an exclusive pink makeover for Terre-Agri in support of the Pink Ribbon Association’s Pink October, also known as Breast Cancer Awareness Month.

This is the fourth year that agricultural lubricants specialist Terre-Agri has participated in the Pink October campaign. Four limited-edition, pink designs were printed onto the steel drums in support of Breast Cancer Awareness using Greif’s Drum 360 technology.

"Whether a family member, friend, colleague or customer we all know someone who has been impacted by breast cancer,” explains Aurélie Le Bescond, Terre-Agri's Product Manager. “Decorating the oil drums pink is a way of helping to raise awareness amongst women in the agricultural community and support the fight against breast cancer. The striking color and design of the drums gets people talking about important issues surrounding the disease such as early detection, screening and support after treatment.”

Drum 360 enables customers to apply high-resolution images and vibrant print directly onto steel drums.

With Drum 360 a steel drum becomes more than packaging. For details about Greif’s steel drum decoration for enhanced branding, promotional campaigns, product launches, events and more please contact your local account manager or visit the Drum 360 page.