PPWR Implementation Roundtable
This session is designed to move the conversation past policy intent and into the practical work of delivery. As EU packaging rules begin to reshape industrial systems, organizations across the value chain are confronting uncertainty not about what the regulation says, but about how it will function in real operating environments. The aim of this […]
Unpacking PPWR: What Substances of Concern Mean for Your Market
The EU Packaging and Packaging Waste Regulation (PPWR) remains an integral part of strategic discussions as we approach key implementation timelines.
This month in our Unpacking PPWR series, we focus on what Article 5 – Substances of Concern really means in practice, how requirements differ by market, and how Greif is already helping customers stay ahead of upcoming deadlines.
Unpacking PPWR
The PPWR is not just another regulatory directive, it is a legally binding framework across all EU member states, designed to reduce packaging waste, increase recyclability, promote reuse, mandate recycled content (PCR), and harmonise packaging standards across the European market. The regulation entered into force on 11 February 2025, with many obligations taking effect from […]
Unpacking PPWR
The EU’s Packaging and Packaging Waste Regulation (PPWR) came into force on 11 February 2025, with the application date set for August 12, 2026. This isn’t just another directive – it’s a unified, EU-wide framework meant to simplify rules and drive real change.