In October, Greif’s steel drums were given an exclusive pink makeover for Terre-Agri to support the Pink Ribbon Association’s Pink October, also known as Breast Cancer Awareness Month.
Agricultural lubricants specialist Terre-Agri has participated in the Pink October campaign for years, but this year’s participation included four limited-edition, pink designs printed onto steel drums supporting Breast Cancer Awareness. Greif’s Drum 360 technology made the drums possible.
“Whether a family member, friend, colleague or customer, we all know someone who has been impacted by breast cancer,” explains Aurélie Le Bescond, Terre-Agri’s Product Manager. “Decorating the oil drums pink is a way of helping to raise awareness amongst women in the agricultural community and support the fight against breast cancer. The striking color and design of the drums gets people talking about important issues surrounding the disease such as early detection, screening and support after treatment.”
Drum 360 enables customers to apply high-resolution images and vibrant print onto steel drums directly.
With Drum 360, a steel drum becomes more than packaging. For details about Greif’s steel drum decoration for enhanced branding, promotional campaigns, product launches, events, and more, please get in touch with your local account manager or visit the Drum 360 product page.